Applying Yourself

February saw the annual deadline for applying to our Start programme. As is always the case, during the days leading up to the deadline we had lots of last-minute enquiries and a few urgent requests for a same-day courier.

This year, however, there seemed to be some extra tension. Although the number of applications we receive has risen year on year, 2011 saw an astronomical leap with application numbers up almost 50% on 2010. It’s compelling evidence (were it needed) that arts organisations are feeling the pinch.

There were a great many strong applications, 30 of which we’ve put forward to our independent panel for the second round, but after reading through our piles of paperwork we did notice the same errors cropping up. With this in mind, here are some top tips from the Children & the Arts team for writing funding applications:

1. Read the guidelines

I know we are bordering on the patronising here, but it’s amazing how easy it is to miss some of the key details. Taking time to read through the requirements of the funding scheme is vital – It can be useful to write a checklist of the key requirements that you need to meet.

2. Write your application for the programme

There is no point sending the same application to every funding body under the sun. Target your application to the funder. Every sentence you write should be directed towards hitting the targets of the funding scheme. If you can’t make it fit, then maybe you’ve not found the right funding body.

3. Write to the point

Usain Bolt aside, no one likes a broken record. Fill your application with clear and concise detail and you can’t go wrong!

4. Keep it short

Size really does matter – don’t go over the word limit.

5. Money Matters

Often an application’s budget can confuse an otherwise carefully planned application. Make sure your budget matches your proposal; that everything you budget for is mentioned in the application, and vice versa – your funders will want to know where their money is going. Put in as much detail as possible, including the amount you’re requesting from the funder – and most importantly, make sure it adds up!

6. Presentation

Funding schemes will often have presentation guidelines and it always helps to follow them. Using small paragraphs, short sentences, simple language, and bullets and numbering often helps. It can also be beneficial to use their key words and language to emphasise how you fit their scheme.

7. Stay positive

Despite all of the above, it’s not always the quality of your application that holds you back. Funding bodies often have hundreds of applications and have to turn down some strong proposals. Request feedback and try again!

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